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Marketing Multiple Choice Questions 3

Published by Miqdad Sibtain in Quizzes
March 11th, 2009

The best way to pass an exam.

Q56: Your ____________ is the picture and impression that other people have of the business.

Business Image

Tools of promotion

Promotional budget

Marketing mix

Q57: ____________ is about bringing your product/service to the attention of your target market, and reminding them or persuading customers to purchase that product/service.

Production

Promotion

Budget

Image

Q58: The ____________ you select to communicate your product/service to customers forms your promotional mix.

Marketing

Product

Promotional methods

Promotional budget

Q59: The purpose of __________ is to inform customers of the features and benefits of a product/service and persuading them to purchase it in preference to the products/services of competitors.

Marketing

Image

Marketing plan

Advertising

<script type=”text/javascript”>

</script>

<script type=”text/javascript”

src=”http://pagead2.googlesyndication.com/pagead/show_ads.js”>

</script>

Q60: ___________ involves targeting specific areas where potential customers are likely to be, using public information lists to help identify prospective clients.

Direct mail

Radio

Point of sales display

Community directories

Q61: ____________ provide an opportunity to demonstrate the features and benefits of a product/service directly to the customers who may be in a position to make an immediate purchase.

Direct mail

Radio

Point of sales display

Community directories

Q62: The selection of the ___________ will depend upon your target market, the message you wish to convey, and the relative costs of the different media.

Market gap

Mission vision

Objective

Advertising medium

Q63: what does AIDA stand for?

Advertisement, Interest, Demand, Acquire.

Advertisement, Interest, Desire, Attention.

Attention, Interest, Desire, Action

Action, Interest, Demand, Attention

Q64: _________ is the material supplied to the magazine or newspaper to use in the production of the advertisement.

Data

Artwork

Copy

Text

Q65: The words used in an advertisement is referred to as ___________

Data

Artwork

Copy

Text

Q66: A black and white photographic print of the final artwork used to reproduce the advertisement is called _____________

Artwork

Layout

Copy

Bromide

Q67: ____________ is the appearance of the advertisement, which should be attention grabbing, attractive and appealing to your customers.

Message design

Physical design

Informational advertising

Transformational Advertising

Q68: _____________ aims to transform the perception, attitude, or action of the prospective customer.

Message design

Physical design

Informational advertising

Transformational advertising

Q69: _____________ is commercially significant news regarding a product/service, which appears in the commercial media at no cost to the business. It is not considered to be advertising.

Publicity

Public relations

Promotion

Advertising tools

Q70: _______________ is about direct person to person selling, or voice to voice, or digital to digital communication designed to explain how products, services, or ideas fit the needs of a prospective customer.

36
Liked it
4 Comments
  1. whohalist
    Posted March 15, 2009 at 5:58 pm

    Hello sir, that’s exactly what I needed. It helps me a lot I really love all what you said in the first and the second paragraph. Thank you! If you don’t mind I would like to add it to my website.
    whohalist.com

  2. miqi
    Posted March 16, 2009 at 8:48 am

    ya sure i dont mind

  3. Karimu Nashiru
    Posted April 19, 2010 at 9:45 am

    i’m connecting as a guest.

  4. subuhi
    Posted December 7, 2010 at 10:40 am

    m really happy for what i got .. but i think u should also put answers to these mcq.
    regard
    subuhi

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