Marketing Multiple Choice Questions 3
The best way to pass an exam.
Q56: Your ____________ is the picture and impression that other people have of the business.
Tools of promotion
Q57: ____________ is about bringing your product/service to the attention of your target market, and reminding them or persuading customers to purchase that product/service.
Q58: The ____________ you select to communicate your product/service to customers forms your promotional mix.
Q59: The purpose of __________ is to inform customers of the features and benefits of a product/service and persuading them to purchase it in preference to the products/services of competitors.
Q60: ___________ involves targeting specific areas where potential customers are likely to be, using public information lists to help identify prospective clients.
Point of sales display
Q61: ____________ provide an opportunity to demonstrate the features and benefits of a product/service directly to the customers who may be in a position to make an immediate purchase.
Point of sales display
Q62: The selection of the ___________ will depend upon your target market, the message you wish to convey, and the relative costs of the different media.
Q63: what does AIDA stand for?
Advertisement, Interest, Demand, Acquire.
Advertisement, Interest, Desire, Attention.
Attention, Interest, Desire, Action
Action, Interest, Demand, Attention
Q64: _________ is the material supplied to the magazine or newspaper to use in the production of the advertisement.
Q65: The words used in an advertisement is referred to as ___________
Q66: A black and white photographic print of the final artwork used to reproduce the advertisement is called _____________
Q67: ____________ is the appearance of the advertisement, which should be attention grabbing, attractive and appealing to your customers.
Q68: _____________ aims to transform the perception, attitude, or action of the prospective customer.
Q69: _____________ is commercially significant news regarding a product/service, which appears in the commercial media at no cost to the business. It is not considered to be advertising.
Q70: _______________ is about direct person to person selling, or voice to voice, or digital to digital communication designed to explain how products, services, or ideas fit the needs of a prospective customer.